Corporate events are a great way to meet new leads and collaborate with other businesses. However, not having something memorable to stand out amongst other brands and enhance your own brand equity can be troubling. That’s why you can choose company branded shirts. Learn about the 5 reasons for choosing them over others in our post.
Corporate events in the UAE are all about networking and branding.
These range from expos to team retreats, product launches to conferences. As such, making a memorable first impression in these events can help you stand out from other brands. One of the ways you can do that is by opting for company branded shirts.
These t-shirts will help your brand stand out in the sea of booths and catch people’s eyes. You could also hand them out as souvenirs to your customers. But these are not the only reasons.
Let’s explore the others below.
Crafting Memorable Corporate Events with Personalized T-shirts
What makes personalized t-shirts a standout for corporate events? Take a look at the reasons given below:
#1: Amplify Brand Visibility Effortlessly
When you make your employees and business partners walk around the event with your T-shirts, they become live advertisements. They get noticed by not only the civilian attendees but also other brand executives.
After that, you may find some of the attendees walking up to your booth to interact with you. If they’re civilians, you’ll gain new leads, and if they’re other brand executives, you’ll gain new potential partners.
You should consider company branded shirts for events like exhibitions, CSR campaigns, walkathons, and networking meetups. But how do you ensure that you also market your brand on t-shirts to enhance visibility?
Consider the table below for a better idea.
| Placement | What Should You Print Here? | Visibility Level | Type of Event Where Each Placement Would Work Best? |
| Front (chest) | Company logo or event branding | High | Exhibition, Networking Meetups |
| Back (shoulders) | Tagline, website, or QR code | Medium–High | Walkathon, CSR Campaign |
| Sleeve | Partner logos or hashtags | Moderate | Networking Meetups, Walkathons |
Table 1: Popular Print Locations on T-Shirts
#2: Encourage Team Unity and Pride
Having each member of your team wear the same t-shirt can build a sense of team unity. That’s because your team members get to feel like part of a big group, instead of a diverse collection of people. This is why personalized t-shirts can be considered for corporate Christmas gift ideas in Dubai
This feeling of team unity can boost employee enthusiasm and motivate them to give their all in the event. So, by giving your employees company branded shirts, you can convert their audience interaction and other event activities into an impromptu team-building exercise.
Their increased motivation will help you gain more leads and be seen as an employee-first company, thereby increasing your brand equity.
#3: Cost-Effective Yet High-Impact Branding
Compared to jackets, bags, or tech giveaways, personalized t-shirts are budget-friendly promotional materials. Apart from that, they have a higher ROI since people can wear them every day.
When people wear them every day, others notice your brand repeatedly, which increases your brand exposure.
Apart from that, you can order several company branded shirts for the event without burning a hole in your operational expenses. The cost-effectiveness will be especially helpful to you if you’re a small business.
Consider the table below for an approximate idea of how t-shirts compare to other promotional material ideas.
| Item | Avg. Cost (AED)* | Usability | Where You Can Place Your Branding | Impact |
| T-Shirt | 15–40 | High | Front/back/Sleeve | High |
| Mug | 10–25 | Medium | On one face of the mug | Medium |
| USB Drive | 20–50 | Medium | On the upper face | Low to Medium |
| Cap | 12–30 | Medium | On the front and back of the cap | Medium |
Table 2: Branding or Promotional Items Comparison
*Note: These prices are approximate. The actual price will depend on your order type and quantity, and the current market prices.*
#4: Professional and Organized Look for Event Staff
Giving your employees company branded shirts can help your guests and attendees easily identify them amongst the crowd. They can then approach them with their respective queries depending on the designation.
For instance, you could create colour-coded t-shirts for different employee roles like logistics, staff, volunteers, booth executives, and security. This differentiation would help your employees carry out their respective responsibilities smoothly as well.
Additionally, when all your employees wear the personalized t-shirts, it makes your brand look highly professional.
#5: Great for Social Media Engagement and Post-Event Branding
Finally, using these t-shirts will encourage people to take photos and post them on social media.
For example, say you’re hosting a corporate event in the run-up to Christmas.
You could then ask them to upload photos to make the t-shirts look like they’re part of your Christmas gift ideas in Dubai for them.
Just remember to get your employees to tag the company handle in their posts. Additionally, you can also ask them to upload group shots, and fun reels or shorts-style videos with relevant event-specific hashtags.
These social media posts will boost your company’s visibility and ensure organic marketing and long-term exposure. For instance, you could target as many as 7.6 million Instagram users if you use that platform.
Now, while you know about why you should invest in personalized t-shirts, the question is, which factors should you consider when ordering them? Let’s explore them below.
What to Look for When Ordering Personalized T-Shirts?
When ordering custom-made t-shirts from a reputable company, you should check the following parameters, as in the checklist below:
| Parameter | What You Should Check For? |
| Fabric quality | Does the company use cotton, cotton-polyester, or polyester? |
| Print types | Does the company offer screen printing, embroidery, heat transfer, DTP, and other techniques? |
| Size range and fit | Can the company make unisex t-shirts of various sizes? |
| Turnaround time and MOQ (Minimum Order Quantity) | How long will the company take to deliver the shirts, and how many t-shirts should be ordered to fulfil the minimum order requirements? |
Table 3: Parameters To Check For When Ordering Personalized T-shirts
Checking these parameters will help you order the best quality personalized t-shirts for your corporate event in the UAE.
Wrapping Up: Build Your Brand, Boost Team Spirit & Leave a Mark
Opting for personalized t-shirts for your corporate event has many advantages, like branding, unity, and others. You should consider what kind of events you will be attending and your aesthetic preferences before you place an order for your company branded shirts.
Apart from that, don’t forget to take into account the sensibilities of the various people attending the event. This knowledge will help you make a balanced decision.
Looking for High-Quality Personalized T-Shirts for Your Next Event in the UAE?
Get in touch with the UAE’s top supplier of promotional products today!
